Berkley Gulp! Alive! Shrimp offer rapid scent dispersion to allure active fish from greater distances. With 400 times the scent dispersion compared to regular lures, Gulp! Alive! Shrimp can even out fish live bait! Built with realistic shrimp details and rapid shrimp scent dispersion expanding the strike zone making this soft bodied lure an excellent fish magnet. Key Features Rapid scent dispersion is 400 times stronger than regular bait Expanded strike zone Looks and smells like live shrimp Soaked in powerful attractant